4K TV | Ultra HD Television | Suess Electronics | Appleton, WI

4K Television

4K TV Isn’t The Future of Television and Movie Viewing… It’s The Present.
4K TV sizes

What is 4K television? Simply put, 4K refers to a movie or television picture with a higher resolution (meaning more pixels) than a traditional HD television. Rather misleadingly, they don’t actually contain 4,000 lines of pixels. Rather, the resolution is 3840 x 2160 pixels (as compared to the 1920 x 1080 of a regular HD 1080p image). That’s four times the resolution of a full HD TV. A 4K TV is also referred to as an Ultra High Definition (UHD) television.

What do 4K TVs have to offer?

4K televisions are leaps and bounds ahead of the 1080p HDTVs of old. Not only do they accommodate a 4K picture, but they also include the latest technology to give you the best possible picture. Innovations in color, contrast and more make the 4K picture its best, and advanced upconverting technology means that a regular HD picture is going to have more crispness when viewed on a 4K television.

While all those extra pixels in a 4K TV are eye-popping enough on their own, high dynamic range (or “HDR” for short) could really be the “secret sauce” that makes your 4K picture even more amazing. HDR allows a higher range of contrast between the light and dark areas on your screen, which results in a far more true-to-life picture. Compare an HDR picture side-by-side with a non-HDR picture, and it’s like seeing the world with new eyes. There are a few different industry standards for HDR, including the open HDR standard as well as Dolby Vision. The only thing you need to know is that HDR brings you a picture that no ordinary high-definition TV can touch. It’s really something you need to experience for yourself.

Sony A8F

What about content?

Streaming services like Netflix, Amazon Prime and VUDU are rapidly expanding their 4K movie offerings. The groundwork is being laid to enable television stations to broadcast a 4K signal in the future. 4K Blu-ray is available now, and the library of 4K titles with HDR encoding is growing every week, with both newer movies and classic titles coming to stores near you.

What all this means is that the pool of 4K content is growing day by day, and 4K is the new standard of TV and movie viewing – just like HD once was.

Which 4K TV you buy – and where you buy it – matters

4K televisions are no longer “the future” of TV. It’s the present. The majority of new TVs available today are now 4K, so it’s important to be choosy about which 4K TV you buy.

Not all 4K televisions are created equal. Just because the panel packs all 8 million pixels needed to be considered 4K doesn’t mean your picture will look better than HD. Reputable manufacturers employ various factors like improved processing to ensure that everything looks great, from 4K Blu-rays to standard definition TV broadcasts like over-the-air digital subchannels.

Suess Electronics carries multiple brands of UHD televisions, but we’re picky about which brands and models we bring to our store. You can be assured that when you buy a 4K TV from Suess Electronics, you’ll have a television that’s proven to perform well for years to come.

The clarity of 4K Ultra HD is something that has to be seen to be believed, so stop into the showroom to see for yourself.


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