Do No Harm. What Difference Do Better Cables Make?
Cables and speaker wire that interconnect your equipment do make a difference. Audio Quest makes a good point: “audio and video reproduction is all about damage control. The signal is at it’s greatest potential…is least damaged…at the source”. In other words, when you pay good money for quality audio and video components you are expecting 100% of the performance you have paid for. Utilizing the freebie cables that come in the box you or finding something that you have laying around doesn’t allow that performance to be realized. You are paying for 100% performance, but only getting something less than that. Better cables get you closer to the original performance.
Audio Quest cables provide four key elements that prevent harm from occurring to the original signal:
Solid Conductors
Feature: Solid and Semi Solid Conductors.
Advantage: Signal is able to maintain position and magnetic strand interaction is eliminated.
Benefit: Less distortion of the signal, better performance.
Better Metals
Feature: Superior Metals.
Advantage: Purer metals, lower oxygen content, fewer grain boundaries.
Benefit: Less distortion of the signal, better performance.
Geometry
Feature: Advanced Geometry
Advantage: Reduced noise and conductor field interaction
Benefit: Less distortion of the signal, better performance.
Dielectric
Feature: Superior Dielectric
Advantage: Increased air content reduced signal smearing
Benefit: Less distortion of the signal, better performance.
George Webster, Suess Electronics
August 6, 2012